Your Google My Business account gives you the ability to create, customize, and manage the information displayed on your business profile publicly in Google search. If you haven’t already, you’ll want to set up your account in Google My Business. This means Google reviews are a must-have for your business.
The process is faster with less friction. This means it’s incredibly easy for customers to write a review for your business. Google is different because 1.5 billion people already have a Google account. With most other platforms (e.g., Yelp, TripAdvisor, Zillow), customers are first required to create an account.
First, let’s cover the basics.Ī Google review is a local review, the same as reviews on other sites, it’s an evaluation of your business that’s shared publicly. Reviews are an incredible ranking factor, boosting visibility for your brand in Google Search and Google Maps. Will my Google reviews make it easier for my business to be found or improve my visibility?Įvery day, customers are using Google reviews to make buying decisions.
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